Since 2001, Fergie Lewis of Stationery Studio has been designing
custom invitations for couples to announce their upcoming nuptials.
"Invitations used to be all white or ecru," explains
Lewis. Now, however, custom artwork and personalization are on trend.
From vintage maps of New Orleans to brilliant pops of color, engaged
couples are becoming more creative in how they say "You're Invited."
Lewis, who custom designs 99% of the invitations she
sells, loves working with couples to create something different,
however, she cautions, "When you want something truly custom, it can be
When it comes to designing your dream invitations, Lewis advises to pay attention to your budget and your guest list.
no more than 4-6% of your budget should be allotted to stationery, so
with a $25,000 budget, for instance, you would be working with a maximum
budget of $1,500.
Stationery includes not only the invitations, but
postage, calligraphy, thank you cards, programs and any other printed
items your event will require. "I'm on your side," Lewis says "I can
help you figure it out."
When it comes to making a statement, Lewis suggests
incorporating the logo she designs throughout all aspects of the
wedding. Many of her clients have used her logo design for many aspects
of their decor from the aisle runner to even a custom carved ice bar!
When designing artwork for an event, Lewis treats each wedding as though
it was her only one. "I operate as if it were my own party," she
Lewis designs not only invitations, but also other
custom items that make great favors including party cups, key chains,
champagne bottles and koozies to name a few. Thoughtful touches like
these will have your guests talking for months after your wedding and
provide a little reminder of a great day they shared with you.
No matter what your budget, you can always include a
personalized touch. A few trends Lewis is seeing include invitations
depicting the wedding venue, neutrals like grey or khaki with a pop of
color and foil stamped invitations.
When it's all said and done, Lewis loves her job. As she quite simply states it, "I love weddings!"